EXPERIMENT 1: THE STAIR CONCEPTUAL MODEL
The two concepts provided below are designed for the different brands proposed to be showcased within the show room, Auto Fabrica, and Bernabei Freeman. The first staircase shown below is proposed for Auto Fabrica as it is both functional and demonstrates expression which reflects their product. The combination of stairs, ramps and platforms for showcasing items is the perfect concept for the brand as it allows for products to be easily transported from one level to the other and also allows for the brand to display new items.
The second staircase is proposed for Bernabei Freeman as the combination of sharp lines and curved edges is the perfect representation of what the brand is. The brand holds many bold yet delicate pieces with sharp lines mixed in with soft curved edges which is demonstrated through the staircase. The centre platform is where the eye will focus to first which allows the brand to showcase their item/s. The use of vertical lines following each individual stair represents being transported into a new space.
Concept staircase 1 (Auto Fabrica)
Concept Staircase 2 (Bernabei Freeman)
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